- psychographic segment
- марк. психографический [психологический\] сегментSee:
Англо-русский экономический словарь.
psychographic segment
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Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… … Wikipedia
Market Segment — A group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently, after fully understanding the… … Investment dictionary
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
Sales force management system — Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Mobile commerce — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar … Wikipedia
VALS — The acronym VALS, (for Values, Attitudes and Lifestyles ) is a well known psychographic segmentation. It was developed in the 1970s to explain changing U.S. values and lifestyles. It has since been reworked to enhance its ability to predict… … Wikipedia
Mark Penn — (L–R): former President Bill Clinton, White House adviser Mark Penn, David Talbot Born January 15, 1954 (1954 01 15) (age 57) New York City … Wikipedia
Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… … Wikipedia
Greg Allenby — Greg M. Allenby (* 1. August 1956) ist ein US amerikanischer Wirtschaftswissenschaftler. Sein Forschungsgebiet sind die Anwendung des Bayestheorems für die statistische Auswertung im Marketing.[1] Inhaltsverzeichnis 1 Leben 2 Werke 2.1 … Deutsch Wikipedia
Greg M. Allenby — (* 1. August 1956) ist ein US amerikanischer Wirtschaftswissenschaftler. Sein Forschungsgebiet sind die Anwendung des Bayestheorems für die statistische Auswertung im Marketing.[1] Inhaltsverzeichnis 1 Leben 2 Werke 2.1 Redaktionelle Mitarbeit … Deutsch Wikipedia
